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How Sales Teams Can Use Cloud-Centered Tools to Improve Their Success

Cloud-centered tools, including content management platforms, applications, and collaboration software, continue to transform businesses and teams worldwide. An estimated 82 percent of the enterprise workforce will be cloud-based by the end of 2020. With 87 percent of companies reporting a boost in business thanks to cloud services, it’s time for you to consider how these tools can transform your own sales methodology and power your sales success.

Cloud-Based Trends

As cloud technology develops, new trends emerge that help to further streamline processes and add features that benefit you, your employees, and your customers. These are some of the most popular cloud-based trends that companies are using to leverage sales tools:

1. Cloud Marketing

Cloud-based tools drive some of the most effective marketing tactics today. For example, you can easily establish multichannel connections with customers, reaching them via email, digital ads, or wherever your current campaign will find success.

One of the most significant benefits of cloud-based marketing strategies is that you can begin marketing to your audience as soon as you’re ready, without the need for commute or delay. This rapid deployment means more time to focus on other areas of the business and faster turnaround times. Track leads and generate sales reports with cloud-based spreadsheets, data trackers, and cloud analytics.

2. AI Usage

When paired with the cloud, artificial intelligence — better known as AI — creates time-saving tools for your team. You can use AI to accelerate employee learning, deliver automatically generated product recommendations to your target customers, offer advanced customer usability features, or utilize virtual assistants to simplify your administrative workflow. AI also can aid in increasing speed across platforms.

3. Virtual Desktops

Many companies are switching to virtual desktops, which look and feel very similar to a standard, physical desktop you would find on a stationary computer. Compared to traditional setups, virtual desktops have preconfigured operating systems and built-in apps and software that let you use it in the same ways, but with powerful cloud storage and speeds.

You can also connect to a virtual desktop over any network or through any device, making it available when and where you need it. Though there are different types of virtual desktops depending on your needs, the switch may be just the thing you need to save time and maximize space.


Improving External and Internal Information

One way teams are adopting cloud technology is through improvements to internal and external information. This includes how teams acquire this data as well as how they store, secure, and access it. Regardless of the type of data you’re dealing with, cloud-based tools boost customer and employee experience.

One of the most prevalent reasons many sales team managers make the switch is the numerous security benefits cloud computing offers over traditional computing. Cloud servers, especially those managed by a secure third party, have several methods of keeping your data safe from outside threats. Many cloud-based tools also have embedded security options that help minimize human error. When you store all your vital information on the virtual cloud, you can eliminate the chance for disaster-related data loss from fire, flood, or theft.


Internal information includes employee files, daily operational tasks, client information, financial records, and anything you use to run your sales team. Cloud-based tools enable faster communication between employees and make it easier than ever for personnel to take a more active role in your sales funnel. Depending on which software you use, cloud tools may let you automatically prioritize, assign, and manage large-scale projects and microtasks. With enhanced security and optimized organizational features, you likely can expect a faster, more efficient team.


External information is all the data you compile from market research, competitor research, customer feedback, and any outside data used to inform your salesforce. Cloud-based software makes it easier for customers to provide crucial feedback to use in shaping upcoming products, events, or marketing plans. Use your cloud-based analytics programs to establish more succinct, targeted marketing decisions. Track competitor data and market research with cloud-based tools and access them from anywhere.

Data at Your Fingertips

Scalability, mobility, and accessibility are a few of the most significant benefits of using cloud computing for sales. Cloud computing is also a great way to simplify your employees’ daily tasks, motivating them to establish and meet sales goals. The following are advantages of having data at your fingertips with cloud-based tools:

  • Scalability: Cloud technology is scalable to the size of your business. As you grow and expand, you can upgrade your cloud space without costly, bulky hardware. If you decide to scale back sales operations, you can do that, too. You can even adapt the cloud to suit your budget. Choose what features you can afford now, and add more as you’re ready.
  • Versatility and ease of use: Cloud tools let you access the latest and greatest technology advancements as they become available, without complicated installation processes. Most tools are also simple to use once you’ve made it through the initial transitional period. Unlike traditional setups, troubleshooting is often more straightforward, and you can usually outsource repairs or concerns to a remote third party. This simplicity is a significant asset for companies trying to bridge gaps in knowledge or training.
  • Employee motivation: Using the cloud for sales helps maximize employee motivation by making their jobs easier and letting them track goals and analytics to produce better results. They can also save time around the office and enable remote work, all while minimizing the chance for miscommunication. By setting your employees up for success, you’re encouraging them to do their best.

Collaboration Between Teams and Remote and Office Workers

Cloud software for sales gives you the power of location independence. You can establish remote teams, on-site office teams, and access information on the go. Collaboration between these groups is simple, thanks to cloud features like video chatting, employee-only chat platforms, and cloud-based file sharing with real-time updates.

Collaboration is more than possible with cloud-based platforms — it’s often superior to traditional methods. It eliminates the need to be tied to the office and on-site data centers, creating less room for error or hardware damage. Projects are easily accessible, regardless of location, and the ability to travel beyond the office is ideal for sales marketing teams.

Cloud Communication Platforms From Consolidated Technologies, Inc.

At Consolidated Technologies, Inc., our team will work directly with you to identify what type of cloud-based tools and platforms are best suited to help your sales team succeed. Our platforms feature tools like virtual meeting rooms, call center solutions, simplified collaboration, remote worker support, analytics, and user-friendly designs. Cloud Communications from Consolidated Technologies, Inc. offers private, public, and hybrid cloud solutions from platforms like RingCentralAvaya Cloud and 8×8.

Contact us to learn more about adopting cloud technology and request your free consultation today!